Skip to content
G2G CMO

Fractional CMO for outdoor & adventure brands

Your marketing is busy.
It should be going somewhere.

You've built a real community, a proven program, an experience people believe in. Your marketing hasn't caught up. I step into the strategic seat as your fractional CMO, so brand, content, events, and sales finally pull in one direction.

Let's talk See how it works
Linocut print of a mountain biker riding up a grassy ridge
  • Certified Fractional CMO
  • Service-disabled veteran-owned
  • Woman-owned
  • 8+ years leading marketing for Fortune 500 companies
  • Western U.S. based
Insights

Here's the thing.

You're on a trail.
You're just not sure which one.

  • Your website doesn't quite say what you actually do anymore.
  • Your team is posting quality content, but nobody can point to a real long-term strategy.
  • You go to the same tradeshows every year and leave with little to no real conversations.
  • You have fourteen campaign ideas, so you end up asking ChatGPT which one is worth doing.
  • No one really understands what you're trying to communicate with your brand.
  • You secretly don't want people to ask about your marketing strategy, so you don't have to over-explain and see their confused faces.
Linocut print of a wooden stair trail climbing through pines

If that sounds like you, you're probably running a growing outdoor or adventure organization. You don't need a full-time CMO. You need someone who can see the whole picture and get it moving.

Let's talk

How I work

Three things I believe about marketing.

  1. 01

    See the whole picture.

    I don't just look at marketing. I look at the business, the brand, the customer, the people, and what's actually getting in the way.

  2. 02

    Connect the dots.

    I bring together the pieces agencies tend to separate, turning scattered ideas and activity into one clear direction.

  3. 03

    Make things move.

    Strategy is only useful if something happens because of it. I turn clarity into action, momentum, and growth you can measure.

The first 90 days

Diagnose. Build. Get it moving.

I work as your fractional CMO about two days a week. Not another pair of hands for the marketing team. The strategic leadership it's been missing.

  1. 1

    Weeks 1–4

    Diagnose + Clarify

    I get inside the business: audience, positioning, offers, customer journey, current marketing, channels, team, and goals. We find what's working, what's disconnected, and where the biggest opportunities are.

  2. 2

    Weeks 5–8

    Build the Strategy

    We turn those insights into a focused marketing strategy: clear priorities, positioning and messaging, audience strategy, campaigns, partnerships, and a roadmap tied to the growth goals you actually have.

  3. 3

    Weeks 9–12

    Launch + Refine

    We put the strategy into motion. I work alongside your team to launch the highest-priority initiatives, set up the right systems and metrics, and build a sustainable cadence for testing and learning.

Then, every quarter

Prioritize → Test → Measure → Learn → Refine. I stay in the seat as your strategic marketing partner: helping leadership make decisions, guiding the team, and spotting the next opportunity.

Ways to work together

Start with a diagnostic.
Or bring me in for the long haul.

Start here

Marketing Diagnostic

A focused look at your whole marketing system: audience, positioning, offers, customer journey, channels, and team. You get a clear read on what is working, what is disconnected, and the three things worth doing next.

Learn more

The core engagement

Fractional CMO

Strategic marketing leadership, about two days a week, embedded with your team. The first 90 days follow a clear path: diagnose and clarify, build the strategy, launch and refine. After that, a quarterly cadence keeps it moving.

Learn more

Specialty

Events & Tradeshow Strategy

You're going to the show anyway. Let's make it worth it. A strategy for before, during, and after the event so the booth, the conversations, and the follow-up all point at the same goal.

Learn more

See all the ways to work with me →

Who you'll be working with

Cass Dinsmore sitting on a red-rock outcrop, smiling up at the sky

Hi, I'm Cass!

I'm a Marine, a strategist, and a person who is happiest outside. I've spent my career ending up at the table where the complicated decisions get made, asking the questions nobody else asked, and turning what I learned into something people could act on. Now I do that for outdoor and adventure organizations that are doing work worth getting behind.

More about me

Let's figure out what's actually getting in the way.

One conversation. No pitch deck. You'll leave with a clearer read on your marketing than you walked in with, whether or not we work together.

Let's talkhello@cazdin.com